It’s the year 2024 and the Olympics are being hosted in my hometown of Concord, NH.

I was tasked with creating one abstract logo which would create the basis for branding the entire games, one 11x17 poster, a two-sided postcard, at least one wearable, and an example of a ticket to one of the sporting events. 

My logo is based on the golden dome of the New Hampshire Statehouse which resides in the historic Main Street district of Concord: the colors reflect the gold, granite, and red brick. The hub and spoke design of the logo was also inspired by the wheels of the Concord Coach. After creating the logo and color palette I designed a pattern and some additional branding elements to be applied to the other assets.