LUNA is a line of sustainable, vegan ice cream and other dairy-free products that cater to different dietary restrictions

This fictional company is allergy and environmentally friendly and they’re targeting consumers who have limited options on what they can eat and who are conscious about their carbon footprint and want to live a green, sustainable life.

Most likely the target audience for this brand will be individuals who are ages 20 to 35 and have some disposable income because vegan and sustainable products are slightly more expensive. These products would be sold in high-end grocery stores with many specialty foods.

Illustration was a big part of my process for this project. I used an illustrative badge logo for the LUNA brand and each package had a similar illustration and pattern that wrapped around it. The products are color-coded and the illustrations reflect the ingredients that go into the product.

Pictured here is the complete line of LUNA products. Included are three flavors of ice cream and three flavors of yoghurt, a carton of milk, and a package of butter. Each product stands apart with it’s unique pattern and color scheme but it’s still obvious that each package is part of the overarching LUNA brand.