A visually interesting and informal guide on how Pega employees should use inclusive and mindful language.

This asset needed to work within the already established Pegasystems brand. This piece includes a lot of infographics charts and lists sited from various sources that needed to be adapted into the company’s visual style.

It was critical that the piece be visually dynamic and present new hires with important information on the company’s inclusion and diversity values.

I used Pega’s illustration style and branded shapes on the front cover to compliment the text and invite the reader in. Throughout the document I used color and shapes to establish a visual hierarchy. The pick up icon system was used frequently throughout the asset.