Evergear
BRANDING // PRINT // TRADESHOW BOOTH
A fictional outdoor and camping supply company with a branded shopping catalog and tradeshow booth.
The catalog was designed in Adobe InDesign and all of the product photography is my original work. This particular issue of the Evergear catalog was the ‘winter issue’ so I photographed lots of gear like coats, skis, snowshoes, mittens, etc.
I also created an illustration for the front cover, I imagined this brand would use lots of illustrations in their designs and branding. To expand the brand and show another example of how this style could be executed, I created a cover for a potential spring catalog with its’ unique illustration.
The trade show booth was also created from scratch. I did not use a mock-up, instead, I first sketched out an idea of what I’d want the booth to look like. I wanted a set up where you can view the products as they would be used in the natural environment - think the displays at IKEA. After my initial sketch, I brought it into Illustrator to create the outlines and refine the concept. Then, I brought it into Photoshop, I knew I wanted the winter illustration as the backdrop so I made my own mock-up with linked smart objects to accomplish this.
